Memorandum of understanding signed with new business partner Manuel Antelo
Nissan Americas today announced a new business strategy to grow the
company's presence in Argentina through a partnership with Manuel
Antelo. The new arrangement, to begin in late 2011, will strengthen
Nissan's sales, service and distribution operations in Argentina and
provide sustainable growth in one of the world's key automotive
marketplaces.
Renault Argentina S. A., Nissan's present distributor in Argentina,
will continue to support the company's business through the end of
2011. At that time responsibility for Nissan branded products in
Argentina will be assumed by Antelo.
"Today is an important milestone for Nissan growth in Argentina," said
Carlos Tavares, Chairman, Nissan Americas. "While Renault Argentina S.
A. has been a key contributor to the success of the Nissan brand in
this country, we know that distinct business structures are now the
best roads for both brands' business growth in Argentina. By forming a
separate Nissan operation we allow Renault to concentrate on its
business while positioning the Nissan brand for growth acceleration in
this market. This reinforces our long-term commitment to Argentina."
Antelo, an entrepreneur with more than two decades experience within
the automotive industry, is currently owner and President of CAT Group
- a French multinational company specializing in vehicle and parts
logistics. He is also co-owner with
Wallenius Wilhelmsen,
the Scandinavian Maritime group, of Vehicle Service America, an
American company specializing in vehicle logistics. Antelo is also
owner of Car One Argentina, the largest automotive retail business in
the country.
"I am very excited about working together with Nissan to strengthen the
opportunities the company has in my country," said Antelo. "I am
certain that Nissan and its dealers will grow faster and more
consistently in the years to come. I am also very proud to have been
selected as Nissan's local partner."
Nissan has been consolidating its presence in Argentina with very
strong volume growth, already achieving 2 percent market share in 2010
with the success of the Tiida nameplate and the strong brand
foundation.
The company expects to increase the Nissan brand's share of the
marketplace to over 5 percent in 2014. Nissan will continue improving
its presence in Argentina through a sustainable growth strategy
supported by a strong product introduction plan for the coming years.
In The Americas, Nissan's operations include automotive styling,
engineering, consumer and corporate financing, sales and marketing,
distribution and manufacturing. Nissan is dedicated to improving the
environment under the Nissan Green Program 2010 and has been recognized
as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental
Protection Agency. More information on Nissan in The Americas and the
complete line of Nissan vehicles can be found online at
www.nissanusa.com.
source: http://www.nissannews.com/newsrelease.do?id=1857&mid=