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Smart Marketing - Nissan LEAF


The upcoming EV from Nissan, LEAF, has been surrounded with controversy about pricing and range - but that hasn't stopped a huge number of future buyers from reserving the new car. All 2011 models are sold out, even before they hit dealership lots over the next two months. But one thing is certain, LEAF marketing is taking off.

It all started with huge campaigns online - cross country drives to promote Facebook and Twitter feeds - and other social media marketing strategies to promote various aspects of the all new EV LEAF. Now comes a fresh approach from Nissan to help those…
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